University of California, San Francisco.
Legacy Tobacco Documents Library.
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Collection Highlights 

Video
thumbnail Vintage Camel Commercials
Includes "What cigarette do you smoke Doctor?" and spots by US Major League Baseball players.


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Document
thumbnail The Importance of Younger Adults
Outlines strategies for capturing more of the younger adult market because "younger adults are the only source of replacement smokers."


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Court Transcript
thumbnail Deposition of Geoffrey C. Bible, Florida v. American Tobacco Co.
CEO of Philip Morris states that smoking is addictive "behaviorally," but not "pharmacologically." He claims that he would not manufacture cigarettes if he were convinced they caused cancer.


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Podcasts
thumbnail Multimedia Podcasts
A selection of historically significant tobacco industry audio and video clips from the collection.

Tobacco Industry Tactics
Presentations based on tobacco document research in LTDL.
 
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Search for your last name (or anyone else's!) in the Philip Morris Collection:


Search the Tobacco Institute Collection for: Secondhand smoke

Search the Mangini Collection for: Marketing to youth

Search the RJ Reynolds Collection for: Lung cancer and smoking

 
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