Legacy Tobacco Documents Library: Popular Documents

Popular Documents - Industry Activity


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This sampling of documents illustrates tobacco industry activities in the areas of combatting smoking restrictions, polishing corporate image, marketing, research, and health effects of smoking.

Legislation, Restrictions, Regulations and Bans

Action Plan on Smoking Restrictions (1978)

"[The] objective...to create a passive public attitude toward passive smoking."

http://legacy.library.ucsf.edu/tid/wib71d00

Proactive Legislation (1988)

Strategy to get "friendly" Colorado elected officials to offer smoking bill with "desirable" provisions.

http://legacy.library.ucsf.edu/tid/cmx91f00

Californians Against Unfair Tax Increases (CAUTI)- Budget and Expenditures (1988)

Budget for tobacco industry front group mobilized against California's Proposition 99.

http://legacy.library.ucsf.edu/tid/xjz54c00

Impact of Workplace Restrictions on Consumption and Incidence (1992)

Notes that total prohibition of workplace smoking "strongly affects industry volume." However, milder restrictions, such as designated smoking areas "have much less impact on quitting rates and very little effect on consumption."

http://legacy.library.ucsf.edu/tid/rvv24e00

A Smoker's Alliance (1993)

Plan to develop a "powerful smokers' rights organization" to resist "infringement of smokers' rights" at the federal, state, and local levels.

http://legacy.library.ucsf.edu/tid/pfo14e00

BA Tactics (1993)

Strategy to influence British Airways smoking policy by creating a "grass roots" campaign composed entirely of tobacco industry employees.

http://legacy.library.ucsf.edu/tid/zha35e00

Philip Morris and the Hospitality Industry (1995)

Internal presentation outlining motives and tactics for engaging the hospitality industry in preempting or overturning smoking restrictions.

http://legacy.library.ucsf.edu/tid/ehf36e00

Public Relations and Corporate Image

[PM USA Tobacco Action Program Manual] (1978)

Manual sent to Philip Morris employees designed to present "the other side of the smoking controversy."

http://legacy.library.ucsf.edu/tid/kwk93f00

New Directions - A Presentation of the Tobacco Institute Staff (1981)

Speech emphasizing industry need to change public opinion and reduce public pressure by shifting the industry's scientific activities to a "proactive posture."

http://legacy.library.ucsf.edu/tid/esh30c00

Top Secret - Operation Rainmaker (1990)

Philip Morris outline of plan to influence public policy and information flow to the public.

http://legacy.library.ucsf.edu/tid/wos65e00

Corporate Affairs Cost Review (1993)

Detailed budget for PR and lobbying.

http://legacy.library.ucsf.edu/tid/wqq02a00

CEO Issues Book (1996)

PM's official position on everything from health to litigation to trade.

http://legacy.library.ucsf.edu/tid/gft81f00

Marketing

Project Report. Youth Cigarette - New Concepts (1972)

Suggestions for cola-flavored and other sweet cigarettes.

http://legacy.library.ucsf.edu/tid/oyq83f00

Sedgefield Idea Sessions (1979)

"[Many] felt that younger chewers would be attracted to products with less tobacco taste. For example it was suggested that we investigate [...] switching study data from the company which produces 'Life Savers.'"

http://legacy.library.ucsf.edu/tid/sdw88c00

The Black Menthol Cigarette Market (1979)

Marketing document from the R.J. Reynolds collection - discusses the demographics and smoking tendencies of the African American cigarette market. The report concludes with recommendations such as: "Blacks, who are current users of and likely prospects for SALEM full-flavor cigarettes are less educated and more likely to be among the large segment of functionally illiterate; hence their readership and purchase of magazines and newspapers are low. As such ...it is recommended that Brand employ OOH ["out-of-home" advertising, such as billboards] as the primary medium to reach this ethnic group."

http://legacy.library.ucsf.edu/tid/oxg59d00

Analysis of the MDD Segmentation Study Among Black Smokers (1982)

Confidential marketing research report about how to�better market cigarettes to African Americans.

http://legacy.library.ucsf.edu/tid/bwa95d00

Definitions for the Brown and Williamson Subjective Coding Taxonomy (1988)

Brown and Williamson internal research coding schema identifies target audiences such as youth (18 or younger), "health conscious" smokers, blacks, hispanics.

http://legacy.library.ucsf.edu/tid/drd72d00

1990 New Marketing Ideas (1989)

Proposes "Fat Boys" brand aimed at "the inner-city Black smoker."

http://legacy.library.ucsf.edu/tid/dph54d00

The Importance of Younger Adults (1990)

Outlines strategies for capturing more of the younger adult market because "younger adults are the only source of replacement smokers."

http://legacy.library.ucsf.edu/tid/eyn18c00

CEM's Gay and Lesbian Marketing Efforts (1997)

Summarizes efforts targeting gay smokers.

http://legacy.library.ucsf.edu/tid/dup28d00

Tobacco & Health

Tobacco Institute Cites Official Evidence of America's Health (1960)

The Tobacco Institute announces the release of "Tobacco and the Health of a Nation."

http://legacy.library.ucsf.edu/tid/gox02f00

[We Are, Then, in the Business of Selling Nicotine] (1963)

Infamous Brown & Williamson strategy document that states, "Nicotine is addictive. We are, then, in the business of selling nicotine -- an addictive drug effective in the release of stress mechanisms."

http://legacy.library.ucsf.edu/tid/xrc72d00

Trends in Public Attitudes on the Possibility of a Health Hazard in Cigarette Smoking (1964)

This study of public attitudes towards smoking documented an increased association between cancer and cigarettes.

http://legacy.library.ucsf.edu/tid/uhl88d00

A Proposal for a Scientific Conference on the Benefits of Smoking (1970)
Rationale for a seminar sponsored by the Council for Tobacco Research: the public hears "only why they should not smoke" but "hear nothing in defense of smoking."

http://legacy.library.ucsf.edu/tid/vpq85d00

Some Unexpected Observations on Tar and Nicotine and Smoker Behavior (1974)
Reflects industry knowledge that FTC smoking tests produced lower numbers than tests with actual smokers, especially with "diluted" (light) cigarettes.

http://legacy.library.ucsf.edu/tid/fes74e00

Fact or Fancy (1979)

Industry denials of "frequently heard allegations concerning women and smoking."

http://legacy.library.ucsf.edu/tid/dzd02f00

Implications and Activities Arising from Correlation of Smoke pH with Nicotine Impact, Other Smoke Qualities, and Cigarette Sales (1983)

Compares smoke pH of RJR brands with others, particularly Marlboro and Kool, and considers finding methods which may "increase smoke pH and/or nicotine "kick"."

http://legacy.library.ucsf.edu/tid/rte53d00