Despite declining tobacco use and increasing public understanding of the dangers of smoking, smoking in movies has returned to
levels observed in 1950, when smoking was nearly twice as prevalent as it was in 2000.1
The documents below help illustrate the development of tobacco product placement in the movies.2
They are presented chronologically by company to provide context as you browse them.
For more information, visit Smoke Free Movies.
Tobacco Institute overview of product placement by major tobacco companies. States that none of the companies has "made payments or supplied valuable props in order to have a scene depicting smoking included in a movie."
Response to story accusing cigarette manufacturers of engaging in "deliberate corporate strategy" to use films as vehicles for cigarette advertisements.
Offer of product placement in Run Sheep Run film; notes placement's potential power because, "the audience is completely unaware of the sponsor involvement."
Letter to Congressman Thomas Luken, written on behalf of Hamish Maxwell, Chairman of Philip Morris,
regarding inquiry into fees for tobacco product placement in movies.
