Legacy Tobacco Documents Library: California's Tobacco Propositions

California's Tobacco Propositions


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Proposition 188

Proposition 188 was the industry attempt to counter the growing number of local clean air ordinances throughout California. Promoted by the industry as a tobacco control law, Prop 188 was an alternative to the smoke-free workplace bill, AB 13, that would ensure uniform statewide regulation of smoking in public places. This proposition would have effectively preempted existing local laws and restrictions. Proposition 188 was defeated in 1994 by a 71% "No" vote.

The documents below provide an overview of the tobacco industry's campaign planning and motivation for Prop 188 as well as strategies to accomodate smokers within the constraints of AB 13 when it passed into law in 1995.

Written Statement of Philip Morris, Inc., before the Assembly Labor Committee Re: AB13 (1993)

A statement made by Joe Lang on behalf of Philip Morris before the Assembly Labor Committee in opposition to AB 13.

http://legacy.library.ucsf.edu/tid/ajj46e00

San Fran and CA (1993)

A series of e-mail exchanges regarding California's clean indoor air programs, ordinances AB13 and AB996, and the possible venues for counter attacks by the industry within the legislative, initiative, regulatory, and legal arenas. The author states, "the economic arguments which only a year ago prevented the ban in Los Angeles and San Francisco are losing the ability to persuade as more and more communities, small and large, have banned smoking without apparent economic effect."

http://legacy.library.ucsf.edu/tid/ccd65e00

Philip Morris: California Statewide, November 10, 1993 (1993)

This is an early-planning survey by an industry PR firm for the Prop 188 campaign.

http://legacy.library.ucsf.edu/tid/yrm44e00

California Initiative (1994)

A memo from Ellen Merlo to Geoff Bible outlining Philip Morris's plan to achieve state-wide preemption in California and seek investigations of "political abuses" of Prop 99. This memo also outlines the policies that ultimately lead to Prop 188.

http://legacy.library.ucsf.edu/tid/qlo44e00

California Assessment (1994)

Information about the California Campaign, in particular the amount of money available for Prop 188. The October 17th assessment was $5.7 million, which was allocated to the different companies in proportion to market-share.

http://legacy.library.ucsf.edu/tid/jer85f00

Prop 188 SWOT Analysis (1994)

This is an analysis of the political situation surrounding Prop 188 shortly before the election, outlining the strengths and weaknesses of the different positions. The Wellness Foundation campaign and the influence of C. Everett Koop is of major concern.

http://legacy.library.ucsf.edu/tid/oer85f00

California Proposition 188 Ballot Issue Update (1994)

Memo warning that awareness of the initiative's sponsor, the tobacco industry, as well as the infusion of Prop 99 and Wellness Foundation funded ads will translate into voter opposition at the polls.

http://legacy.library.ucsf.edu/tid/fer85f00

California Action Plan (1994)

Includes a proposal by the political consulting agency, the Dolphin Group, Inc., to head three distinct programs for Philip Morris: the Restaurant Accomodation Program which would educate California's hospitality industry in ways to accomodate smokers within the boundaries of AB-13; creation of a state-wide California Tavern Association which would safeguard bars and taverns against the threat of a total smoking ban; and the Point of Sale Protection program.

http://legacy.library.ucsf.edu/tid/xeq55e00