Legacy Tobacco Documents Library: California's Tobacco Propositions

California's Tobacco Propositions


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Proposition P

Known as the San Francisco Workplace Smoking Initiative, the ordinance required that all workplaces have policies on smoking that accommodate the needs of both smokers and nonsmokers. Mayor Dianne Feinstein signed the initiative into law on June 3, 1983.

The documents below provide an overview of the industry's campaign issues, strategies and concerns. Of note are documents regarding the creation of the industry-backed committee, San Franciscans Against Government Intrusion (SFAGI), as well as the industry's concern about the importance of this local ordinance to the larger tobacco control movement.

Preliminary Campaign Plan: San Francisco Referendum (1983)

A detailed marketing plan, with budget, the industry developed to defeat the San Francisco Workplace Smoking Law (Proposition P). The industry consultants express concern for the very high voter awareness of the law and the fact that a low turn out on election day would produce a situation where "high interest voters will have a proportionately greater influence on the outcome of the election." Of note is the idea that that world is watching: the industry was fully aware that the conduct and results of the campaign will have major implications for other municipalities that try to adopt similar ordinances.

http://legacy.library.ucsf.edu/tid/cib29d00

Campaign Update: No on Proposition P, San Francisco, CA (1983)

Update on the No on P campaign provided to key contributors for the San Franciscans Against Government Intrusion, an industry-backed campaign committee. Sections include budget, fundraising, ballot arguments, endorsements and direct voter contact. The report includes a listing of committee members and positions.

http://legacy.library.ucsf.edu/tid/hnx71f00

No on P Speakers Manual (1983)

Compiled by San Franciscans Against Government Intrusion (SFAGI), the manual serves as a basic guide to the issues the industry wished to stress for the No on P campaign.

http://legacy.library.ucsf.edu/tid/ojo40c00

A Survey of Voter Attitudes in the City of San Francisco (1983)

A very detailed and lengthy (193 pages) post-election survey conducted by V. Lance Tarrance & Associates to ascertain why the industry lost the campaign. Conclusions include voter ideas about campaign spending and tobacco industry backing of an issue; voter beliefs about the health effects of secondhand smoke; and low outreach to voters through media.

http://legacy.library.ucsf.edu/tid/dag24d00