A Review of RJ Reynolds' Internal Documents Produced in Mangini vs.
RJ Reynolds Tobacco Company, Civil Number 939359: The Case that Rid California and the American Landscape of "Joe Camel"
Patrick J. Coughlin and Frank Janacek, Jr.
This 1998 report provides an in-depth analysis of the internal documents produced in the Mangini v. RJ Reynolds case; a suit brought by San Francisco
attorney, Janet Mangini, challenging RJ Reynolds for targeting minors with its "Joe Camel" advertising campaign.
The full report is available below as a PDF as well as links to the eighty-one (81) documents used as supporting documentation for the report.