 |
 |
 |
|
|
 |
 |
 |
|
 |
|
 |
|
 |
|
 |
| Title | Younger Adult Smokers: Strategies and Opportunities |
|---|---|
| Organization Author | R.J. Reynolds Tobacco Company, Marketing Development Department |
| Document Date | 19840229 (February 29, 1984) |
| Document Type | Report |
| Bates Number |
502411168/1262
|
| Bates Defendant | 502411168/1262 |
| Bates Plaintiff | RJR448775/8869 |
| Keywords | Advertising , Corporate Marketing Strategies , Young Adults , Targeting , Statistical Data , Market Share , Ethnic Groups , Latinos , African Americans , Women |
| Collection | Mangini |
| Pages | 95 |
| Corporation | R.J. Reynolds Tobacco Company |
| Description | Report provides a Management Summary, designed to optimize RJR's strategic position with respect to younger adult smokers. The importance of YAS is emphasized and Successful First Brand Strategies of the Past. Key Learning, Summary/Conclusions and implications for RJR are covered in chapters III and IV, respectively. Key Trend Detail topics are covered, including Pricing, Social Acceptability, African-American/ Hispanic Younger Adult smokers, Female Younger Adult Smokers and YAS, Moving up in the World. Extensive Appendices is included, with CHARTS, GRAPHS and STATISTICAL DATA. [NOTE: SEE E000612 - E000643 for DRAFT of this report] |
| Litigation Usage | Mangini v. R.J. Reynolds Tobacco Company, Civil Case No. 939359 , |
| Date Added UCSF | 20020709 (July 9, 2002) |
| Date Added Industry | 19981030 (October 30, 1998) |
| TID | aey52d00 |
| Add to Bookbag | |
|
View as PDF document |
|
View as TIFF image |
|
View page-by-page |
|
http://legacy.library.ucsf.edu/tid/aey52d00 |
|
|
Contact Us |
Legal |
Privacy |
Site Map |
Sponsors |
UCSF Tobacco Archives
|
|
|
