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THE PURPOSE OF THIS MEMORANDUM IS TO ANSWER THE QU...

Title THE PURPOSE OF THIS MEMORANDUM IS TO ANSWER THE QUESTION ""WHAT CAUSES SMOKERS TO SELECT THEIR FIRST BRAND OF CIGARETTES?"".
Organization Author TREDENNICK DW;MARKETING RESEARCH DEPT
Person Authors TREDENNICK DW;MARKETING RESEARCH DEPT
Document Date 19740703 (July 3, 1974)
Document Type letter
Bates Number Previous Bates 501893498-501893503 Next Bates
Master Bates 3498 -3507
Collection RJ Reynolds
Topic YOUNG ADULT SMOKING
Pages 6
Organization Recipients CHRISTOPHER FH JR;UNK
Person Recipients CHRISTOPHER FH JR;UNK
Organizations Mentioned HEW;RJR;YANKELOVICH;NATL FAMILY OPINION
Persons Mentioned HEW;RJR;YANKELOVICH;NATL FAMILY OPINION
Brands MARLBORO;KOOL;WINSTON;SALEM
Description Marginalia; Y
Litigation Usage MINNESOTA 1RFP93;TEXAS COURT ORDER 19970811;SCOTT 1RFP26;SCOTT 1RFP30;SCOTT 1RFP27;SCOTT 1RFP29;SCOTT 1RFP35;SCOTT 1RFP1-9;SCOTT 1RFP16-17;SCOTT 1RFP21;WALLACE 1RFP1;US COMPREHENSIVE REQUEST 444;US COMPREHENSIVE REQUEST 449;US COMPREHENSIVE REQUEST 331;US COMPREHENSIVE REQUEST 140;LONGDEN INT12;BARNES 1RFP23;WALLACE 9RFP50;SCHWAB 1RFP3
Minnesota Request Number MINNESOTA 1RFP93;TEXAS COURT ORDER 19970811;CONNOR 2RFP 19961015;CONNOR 3RFP 19961106
Date Produced 19861016 (October 16, 1986)
Date Shipped 19961031 (October 31, 1996)
Area MDD;MDIC LIBRARY
Box RJR2226
Case Name MINNESOTA 1RFP93;TEXAS COURT ORDER 19970811;SCOTT 1RFP26;SCOTT 1RFP30;SCOTT 1RFP27;SCOTT 1RFP29;SCOTT 1RFP35;SCOTT 1RFP1-9;SCOTT 1RFP16-17;SCOTT 1RFP21;WALLACE 1RFP1;US COMPREHENSIVE REQUEST 444;US COMPREHENSIVE REQUEST 449;US COMPREHENSIVE REQUEST 331;US COMPREHENSIVE REQUEST 140;LONGDEN INT12;BARNES 1RFP23;WALLACE 9RFP50;SCHWAB 1RFP3
Date Added UCSF 20020201 (February 1, 2002)
Date Added Industry 19980227 (February 27, 1998)
Date Modified 20120417 (April 17, 2012)
TID agv29d00
Exhibit Number BCBSNY PLEX; BROIN PLEX; FLORIDA PLEX; MISSISSIPPI PLEX; TEXAS PLEX; USDOJ PLEX

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