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| Title | THE PURPOSE OF THIS MEMORANDUM IS TO ANSWER THE QUESTION ""WHAT CAUSES SMOKERS TO SELECT THEIR FIRST BRAND OF CIGARETTES?"". |
|---|---|
| Author | TREDENNICK DW;MARKETING RESEARCH DEPT |
| Document Date | 19740703 (July 3, 1974) |
| Document Type | LETTER |
| Bates Number |
501893498/3503
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| Collection | RJ Reynolds |
| Topic | YOUNG ADULT SMOKING |
| Pages | 6 |
| Recipients | CHRISTOPHER FH JR;UNK |
| Mentioned | HEW;RJR;YANKELOVICH;NATL FAMILY OPINION |
| Characteristics | Marginalia |
| Brands | MARLBORO;KOOL;WINSTON;SALEM |
| Minnesota Request Number | MINNESOTA 1RFP93;TEXAS COURT ORDER 19970811;CONNOR 2RFP 19961015;CONNOR 3RFP 19961106 |
| Date Shipped | 19961031 (October 31, 1996) |
| Area | MDD;MDIC LIBRARY |
| Box | RJR2226 |
| Trial Exhibit | BROIN PLEX;FLORIDA PLEX;MISSISSIPPI PLEX;TEXAS PLEX |
| Date Added UCSF | 20020201 (February 1, 2002) |
| Date Added Industry | 19980227 (February 27, 1998) |
| TID | agv29d00 |
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