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| Title | Plan For Consumer Research on Cigarette Smoking, 1964 |
|---|---|
| Organization Author | William Esty Company, Inc. |
| Person Authors | MacGovern, George |
| Document Date | 19640116 (January 16, 1964) |
| Document Type | Letter |
| Bates Number |
500342012/2014
|
| Bates Defendant | 500342012/2014 |
| Bates Plaintiff | RJM061444/1446 |
| Keywords | Corporate Marketing Strategies , Research Studies , Youth , Consumer Surveys , Expenditures |
| Collection | Mangini |
| Pages | 3 |
| Persons Mentioned | Sugg, W. Archie |
| Corporation | R.J. Reynolds Tobacco Company |
| Description | Letter concerning 1964 consumer research, includes five proposals for research. Suggests authorization of three (NFO panel, National study of cigarette and pipe smoking, and study of teen-agers), also gives cost breakdown and provides chart showing Activation Dates Proposed for Consumer Research, By Type. |
| Litigation Usage | Mangini v. R.J. Reynolds Tobacco Company, Civil Case No. 939359 , Stamped Produced by RJRTC in Humphrey |
| Date Added UCSF | 20020709 (July 9, 2002) |
| Date Added Industry | 19990115 (January 15, 1999) |
| TID | asy62d00 |
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