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| Title | AS WE BRIEFLY DISCUSSED AT THE CLOSE OF THE DALLAS FOCUS GROUPS (7-22/23), AND AFTER SUBSEQUENT REFLECTION, WE WOULD LIKE TO SHARE WITH YOU OUR THOUGHTS SURROUNDING EACH OF A NUMBER OF ""FRESH"" CONSUMER INSIGHTS WE HAVE IDENTIFIED AND BELIEVE TO BE CRITICAL IN THE FURTHER REFINEMENT/DEVELOPMENT OF TF ADVERTISING. |
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| Author | YOUNG & RUBICAM;MORRISSEY M |
| Document Date | 19870728 (July 28, 1987) |
| Document Type | LETTER |
| Bates Number |
505936671/6678
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| Collection | RJ Reynolds |
| Topic | YOUNG ADULT SMOKING |
| Pages | 8 |
| Recipients | RJR;PARKS H |
| Copied | BRITE J;STANLEY J;HERZOG C;TERZIS J;MILLER J;BISWELL A |
| Mentioned | RJR |
| Characteristics | N |
| Minnesota Request Number | MINNESOTA 1RFP93 |
| Date Shipped | 19961129 (November 29, 1996) |
| Area | MDD;MDIC;BISWELL EA;SR MARKETING RESEARCH ANALYST |
| Box | RJRC2711 |
| Date Added UCSF | 20020201 (February 1, 2002) |
| Date Added Industry | 19980227 (February 27, 1998) |
| TID | avc94d00 |
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