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Description
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Edited video made for Lorillard's sales force reviewing sales in 1991 and announcing goals for 1992. Dick Orcutt introduces Andrew Tisch who congratulates the sales force on a successful 1991 and announces the company's sales objectives for 1992, including: an increase in the domestic unit volume of sales for Newport, Kent, True and Old Gold; continued growth of Newport through consistency of its marketing campaign; maintenance of existing brands business; an expansion of Lorillard's influence into the price value market through the introduction of Style; testing of two new brands, Harley Davidson and Spring; the development of its international business interests; and efficiency increases. Victor Lindsley presents the launch of a new brand, Style, Lorillard's first foray into the subgeneric market. He notes that the cigarette's marketing is geared to women, an expanding group of smokers, and appeals to their desire to smoke "fashionable" cigarettes. He shows a video promotional piece for Style depicting "attractive" mostly white women engaged in leisure activities and at work (with a brief anti-communist jab).
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93364994/4995
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