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| Title | PAPERBACK ADVERTIZING STUDY |
|---|---|
| Person Authors | SANTONI,W |
| Document Date | 19721011 (October 11, 1972) |
| Document Type | MEMO, MEMORANDUM |
| Bates Number |
03066221/6222
|
| Collection | Lorillard |
| Pages | 2 |
| Person Recipients | BRESNAHAN,JJ |
| Person Copied | KATZ; SATTERTHWAITE,F; SULLIVAN |
| Organizations Mentioned | AVON PUBLICATIONS; FC & B; NEW AMERICAN LIBRARY |
| Persons Mentioned | REED,W; SATTERTHWAITE,F |
| Characteristics | ATCH, ATTACHMENTS MISSING; MARG, MARGINALIA |
| File Number | 03066050/03066314/MICRONITE 2 PRODUCT TEST |
| Litigation Usage | STMN/PRODUCED |
| Minnesota Request Number | R1-004 |
| Area | BRAND MANAGEMENT & ADVERTISING |
| Site | N3 |
| Date Added UCSF | 20020201 (February 1, 2002) |
| Date Added Industry | 19980605 (June 5, 1998) |
| TID | bls71e00 |
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