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| Title | Virginia Slims Advertising Study (9-87), 100 In-depths in Chicago, Atlanta, Los Angeles & Memphis Presentation Reel |
|---|---|
| Document Date | 19871100/E |
| Document Type | Video |
| Bates Number |
2049362936
|
| Genre | Focus Group |
| Keywords | marketing research ; demographics ; gender ; female ; advertising |
| Collection | Multimedia |
| Running Time | 00:10:50 |
| Access | Minnesota Depository | UCSF |
| Access Now At | Internet Archive |
| Originating Collection | Philip Morris |
| Description | Female smokers giving their opinions, individually, of Virginia Slims advertising, including the slogan, "You've Come a Long Way, Baby." |
| Litigation Usage | STMN/PRODUCED |
| Area | LEVY,CAROLYN/CARLSTADT |
| Site | N325 |
| Date Added UCSF | 20060616 (June 16, 2006) |
| Date Added Industry | 19990325 (March 25, 1999) |
| TID | brp23e00 |
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