BRAND IMAGERY IN JAPAN - A HISTORICAL OVERVIEW
Title
BRAND IMAGERY IN JAPAN - A HISTORICAL OVERVIEW
Organization Author
PMI, PHILIP MORRIS INTERNATIONAL
Person Authors
FINCH,E
Document Date
19840723 (July 23, 1984)
Document Type
MEMO, MEMORANDUM ; CHAR, CHART, GRAPH, TABLE, MAPS; REPT, REPORT, OTHER
Bates Number
2504012882/2893
Master Bates
2504012881/2893
Collection
Philip Morris
Pages
12
Organization Recipients
PMI, PHILIP MORRIS INTERNATIONAL
Person Recipients
HOLBERT,N
Person Copied
BUTSON,E; LIU,A; SO,F; WONG,G
Organizations Mentioned
JTS; PMAI JAPAN; PMI, PHILIP MORRIS INTERNATIONAL
Characteristics
ATCH, ATTACHMENTS MISSING; MARG, MARGINALIA
Brands
CABIN; CASTER; HI LITE; KENT; LARK; MARLBORO; MILD SEVEN; MORE; PARLIAMENT; PHILIP MORRIS; SALEM; SEVEN STARS
File Number
2504012861/2504012927/JAPAN - MARKET RESEARCH 940000;
Litigation Usage
STMN/PRODUCED
Minnesota Request Number
STMN/R1-093; STMN/R1-102
Area
PRESIDENT PMKK/STORED FILES
Site
A50
Date Added UCSF
20020201 (February 1, 2002)
Date Added Industry
19980605 (June 5, 1998)
Physical Attachments
2504012878/2504012893
TID
ciy32e00
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