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Focus Group - Newport Cigarettes, Group 1, Black, ...

Title Focus Group - Newport Cigarettes, Group 1, Black, Tape 1
Document Date 19871105 (November 5, 1987)
Document Type Video
Bates Number Previous Bates 2049362931 Next Bates
Genre Focus Group
Keywords marketing research ; cigarette brands ; menthol cigarette ; alcoholic beverage ; smoker behavior ; peer influence ; filter ; sales ; bar ; retail outlet ; African American ; Caucasian ; advertising ; young adult smoker ; youth ; adult ; demographics ; cigarette
Collection Multimedia
Running Time 01:02:20
Access Minnesota Depository | UCSF
Access Now At Internet Archive
Originating Collection Philip Morris
Description Focus group of African American Newport smokers held in New Jersey discussing issues such as menthol cigarettes, their decision to smoke Newports, and perceptions of smokers of various brands of cigarettes. Also mentioned was Newport's availability for purchase as a single or loosy cigarette. Tape is very difficult to hear.
Litigation Usage THOM/PRODUCED
Area LEVY,CAROLYN/CARLSTADT
Site N325
Date Added UCSF 20060616 (June 16, 2006)
Date Added Industry 20000804 (August 4, 2000)
TID cxb45d00

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