 |
 |
 |
|
|
 |
 |
 |
|
 |
|
 |
|
 |
|
 |
| Title | Media Department Presentation |
|---|---|
| Author | RJR |
| Document Date | 19850100 |
| Document Type | Video |
| Bates Number |
508083097
|
| Genre | Corporate Meeting |
| Keywords | advertising ; marketing ; promotions ; cigarette brands ; demographics ; young adult smoker ; African American ; Hispanic American ; male ; female ; suburban ; public place ; sports marketing ; mass media |
| Collection | Multimedia |
| Running Time | 00:24:44 |
| Access | Minnesota Depository | UCSF |
| Access Now At | Internet Archive |
| Topic | YOUNG ADULT SMOKING; MARKETING STRATEGY; MARKETING RESEARCH; FEMALE MARKET; ETHNIC MARKET; MILITARY MARKET; SPORTING AND ENTERTAINMENT |
| Originating Collection | R. J. Reynolds |
| Organizations Mentioned | NCAA; US Suburban Press |
| Persons Mentioned | Pearson, Dan ; McCabe, Tom ; Bauguess, Bernard ; Neal, R.; Dilworth, R. ; Gramer, C.; Carpenter, Betty ; Marcotullio, Elizabeth ; Sandler, Neal ; Murphy, E. ; Garr, T. ; Murphy, W. ; |
| Characteristics | N |
| Description | Presentation by R.J.. Reynolds' media department for new employees in the brand management department. Management provides an overview of the organizational structure of the department and how other departments relate to it. Tom McCabe then discusses several media projects including advertorials aimed at the young adult smokers market segment, custom print vehicles sponsored by Reynolds, sports and mall advertising, and advertising aimed at the Black and Latino markets. |
| Minnesota Request Number | THOMAS 2RFP109; 1RFP124 |
| Area | R&D |
| Date Added UCSF | 20060616 (June 16, 2006) |
| Date Added Industry | 20000726 (July 26, 2000) |
| TID | dhu61d00 |
| Add to Bookbag | |
|
Access multimedia content at Internet Archive |
|
http://legacy.library.ucsf.edu/tid/dhu61d00 |
|
|
Contact Us |
Legal |
Privacy |
Site Map |
Sponsors |
UCSF Tobacco Archives
|
|
|
