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| Title | Activity Report -- R. J. Reynolds |
|---|---|
| Organization Author | Rogers & Cowan, Inc. Public Relations |
| Person Authors | Devaney, Frank |
| Document Date | 19820810 (August 10, 1982) |
| Document Type | Memorandum |
| Bates Number |
503579539/9541
|
| Bates Defendant | 503579539/9541 |
| Bates Plaintiff | RJR304426/4428 |
| Keywords | Corporate Marketing Strategies , Movies , Product Placement , Celebrity Endorsements , Tobacco Use , Advertising |
| Collection | Mangini |
| Pages | 3 |
| Persons Mentioned | Wassong, Laurence M. , Long, G. H. , Cowan, Warren , Taylor, Richard , Eastwood, Clint , Muldowney, Shirley , Allen, Woody , Roe, Tommy |
| Corporation | R.J. Reynolds Tobacco Company |
| Other Corporations | Universal PicturesWarner BrothersEmbassy FilmsAurora ProductionsOrionUpfront ProductionsSandy Howard Production. |
| Description | Memo relating the work Rogers & Cowan Public Relations firm has done to place RJR products in motion pictures including promotional fees paid, names, stars, and production companies involved. Movies are: Stand on It, Lovesick, Honky Tonk Man, Beginners, Heart Like a Wheel, Superman Three, 100th Door, Speed, Hopefully Tomorrow, and an unnamed Woody Allen feature. Brands mentioned: Salem, Winston, Camel, Vantage. |
| Litigation Usage | Mangini v. R.J. Reynolds Tobacco Company, Civil Case No. 939359 , |
| Date Added UCSF | 20020709 (July 9, 2002) |
| Date Added Industry | 19990126 (January 26, 1999) |
| TID | dyx62d00 |
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