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| Title | Activity Report -- May 1-June 16, 1980 |
|---|---|
| Organization Author | Rodgers & Cowan Public Relations |
| Document Date | 19800619 (June 19, 1980) |
| Document Type | Report |
| Bates Number |
503579206/9213
|
| Bates Defendant | 503579206/9213 |
| Bates Plaintiff | RJR475475/5482 |
| Keywords | Product Placement , Movies , Television Programming , Mass Media , Entertainment Industry , Celebrities , Celebrity Endorsements , Print Advertising , Public Relations , Corporate Marketing Strategies |
| Collection | Mangini |
| Pages | 8 |
| Corporation | R.J. Reynolds Tobacco Company |
| Description | Report provides information on product placement for motion pictures. References are made to The Cannonball Run, released by 20th Century Fox, The Jazz Singer, Carbon Copy, Arthur, Heartbeeps, Backroads, Firefox, The Magenta Moth. A list of celebrities who have agreed to service product is included. Detailed information of cooperation with motion picture and television producers and directors. Potential of product placement opportunities for television talk shows, television specials, newspaper items and articles. Sections on special promotion and possible spokesmen are included. |
| Litigation Usage | Mangini v. R.J. Reynolds Tobacco Company, Civil Case No. 939359 , |
| Date Added UCSF | 20020709 (July 9, 2002) |
| Date Added Industry | 19990203 (February 3, 1999) |
| TID | egx62d00 |
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