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| Title | TRACKING CONSUMER REACTION TO THE NEW BENSON & HEDGES ADVERTISING IN CALIFORNIA / ARIZONA |
|---|---|
| Organization Author | MILLWARD BROWN |
| Person Authors | ROSE,N |
| Document Date | 19931216 (December 16, 1993) |
| Document Type | LETT, LETTER |
| Bates Number |
2045652300
|
| Master Bates | 2045652300/2307 |
| Collection | Philip Morris |
| Pages | 1 |
| Organization Recipients | PM, PHILIP MORRIS |
| Person Recipients | HENRIQUES,PG |
| Organizations Copied | MB; PM, PHILIP MORRIS |
| Person Copied | FERNANDEZ,P; HOLLIS,N; ISAACS,J; ZARNOWSKI,J |
| Persons Noted | C,D; S,W |
| Characteristics | ILLE, ILLEGIBLE; MARG, MARGINALIA; NAME, NAME |
| Brands | BENSON & HEDGES |
| File Number | 2045651922/2045652314/930000 100'S RESEARCH R0120 |
| Litigation Usage | AZAG/PRODUCED |
| Area | FERRIN,ROBERT/SEC'Y FILES |
| Site | N567 |
| Date Added UCSF | 20020201 (February 1, 2002) |
| Date Added Industry | 19990512 (May 12, 1999) |
| Physical Attachments | 2045652300/2045652307 |
| TID | fas77e00 |
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 | Duplicates - arf98h00; olr76e00 |
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