Legacy Tobacco Documents Library: PHILIP MORRIS U.S.A. PRICE VALUE STRATEG... (fmv24e00)

PHILIP MORRIS U.S.A. PRICE VALUE STRATEGY STUDY

Title	PHILIP MORRIS U.S.A. PRICE VALUE STRATEGY STUDY
Organization Author	PM, PHILIP MORRIS
Person Authors	C,CM
Document Date	19910523/E (May 23, 1991)
Document Type	SPCH, SPEECH, PRESENTATION ; CHAR, CHART, GRAPH, TABLE, MAPS; DRAW, DRAWING; MRRT, MARKET RESEARCH REPORT
Bates Number	2023766822/6915
Collection	Philip Morris
Pages	94
Organizations Mentioned	AMER, AMERICAN TOBACCO; ANHEUSER BUSCH; BAIN; BUSINESS WEEK; BW, BROWN & WILLIAMSON; CIRCLE K; COCA COLA; CONGRESS; FOLGERS; FOOD LION; FORTUNE; FRITO LAY; FRYS; FTC, FEDERAL TRADE COMMISSION; GENERAL MILLS; IRI; KELLOGGS; KROGER; LM, LIGGETT & MYERS; LOR, LORILLARD; MAXWELL HOUSE; MILLER; MORGAN STANLEY INVESTMENT RESEARCH; MSA; NIELSEN; P+G; PEPSI; PRIZM DATABASE; PROGRESSIVE GROCER; QUAKER OATS; RJR NABISCO; RJR, R.J.REYNOLDS; SCHNUCKS; SMITTYS; SPECIALTY AGRICULTURAL BRANCH; USDA, U.S. DEPT OF AGRICULTURE; WALL STREET JOURNAL
Organizations Noted	RJR, R.J.REYNOLDS
Characteristics	MARG, MARGINALIA
Brands	BLACK & WHITE; GENERIC; MARLBORO;ALPINE; BELAIR; BENSON & HEDGES; BRISTOL; BUCKS; BULL DURHAM; CAMBRIDGE; CAMEL; CAPRI; CARLTON; DORAL; HERITAGE; KENT; KOOL; LUCKY STRIKE; MAGNA; MALIBU; MERIT; MISTY; MONTCLAIR; NEWPORT; NOW; PALL MALL; PARLIAMENT; PHILIP MORRIS; PYRAMID; RALEIGH; RICHLAND; SALEM; STORE; TRUE; VANTAGE; VICEROY; VIRGINIA SLIMS; WINSTON
File Number	2023766818/2023766916/BAIN PV PRESENTATION
Litigation Usage	FEDA; STMN; STMN/PRODUCED; THOM
Minnesota Request Number	STMN/R1-020
Request Number	STMN/R1-020
Date Produced	19961202 (December 2, 1996)
Date Shipped	19961202 (December 2, 1996)
Area	LEVY,CAROLYN/OFFICE
Site	N325
Box	8076
Document Format	Hardcopy
Date Added UCSF	20020201 (February 1, 2002)
Date Added Industry	19980605 (June 5, 1998)
Date Modified	20120501; 20121114 (November 14, 2012)
TID	fmv24e00

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