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| Title | MARLBORO MOTORSPORTS PROGRAM 880000 MARKETING PLAN |
|---|---|
| Document Date | 19880000(ESTIMATED) |
| Document Type | BRPL, BRAND PLAN |
| Bates Number |
2048679280/9286
|
| Collection | Philip Morris |
| Pages | 7 |
| Organizations Mentioned | 1 CAR TEAM; AMWAY; ARS; BUDWEISER; CART INDY CAR RADIO NETWORK; CHAMPIONSHIP AUTO RACING TEAMS; CHEVROLET; FERRARI; INTL TEAM; KRACO; MAJOR LEAGUE BASEBALL; MARLBORO WORLD CHAMPIONSHIP TEAM; MCLAREN; MILLER; MOBIL; MWCT; NASCAR; NBA; NHRA; OFF ROAD; PITTSBURGH PAINT + GLASS; PORSCHE; RALLYE US; SKOAL; STP; SUPER VEE; TRUE VALUE; US TOBACCO; VALVOLINE; WILLIAMS |
| Persons Mentioned | ANDRETTI,M; FITTIPALDI; PATRICK; SULLIVAN; UNSER JR |
| Characteristics | CONF, CONFIDENTIAL; MARG, MARGINALIA |
| Brands | MARLBORO |
| Litigation Usage | SWAB |
| Area | MARKET RESEARCH/FTC COLLECTION 1990-91 |
| Site | N124 |
| Date Added UCSF | 20071107 (November 7, 2007) |
| Date Added Industry | 20071001 (October 1, 2007) |
| TID | gru98a00 |
| Add to Bookbag | |
 | Duplicates - azs88a00; pwi41b00 |
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http://legacy.library.ucsf.edu/tid/gru98a00 |
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