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| Organization Author | MCA ADVERTISING |
|---|---|
| Person Authors | HOEFER,GM |
| Document Date | 19830831 (August 31, 1983) |
| Document Type | LETT, LETTER ; BRPL, BRAND PLAN; CHAR, CHART/GRAPH/MAPS |
| Bates Number |
93112862/2869
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| Collection | Lorillard |
| Pages | 8 |
| Organization Recipients | LOR, LORILLARD |
| Person Recipients | CAPRA,MK |
| Person Copied | AVE,JR; HUNTER,M; KAYIATOS,MA; VANDEKAMP,T |
| Organizations Mentioned | PM, PHILIP MORRIS |
| Persons Noted | CAPRA,MK; HOEFER,GM; XX BILL |
| Characteristics | MARG, MARGINALIA |
| Brands | SATIN;BENSON & HEDGES; MARLBORO; PLAYERS; VIRGINIA SLIMS; WINSTON |
| File Number | 93112740/93112924/MEDIA ANALYSIS |
| Litigation Usage | STMN/PRODUCED |
| Minnesota Request Number | R1-004; R1-127 |
| Area | MARKETING SERVICES/SECRETARY'S FILES |
| Site | N122 |
| Date Added UCSF | 20020201 (February 1, 2002) |
| Date Added Industry | 19980605 (June 5, 1998) |
| TID | hcm60e00 |
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