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| Title | Camel Filters -- One of A Kind |
|---|---|
| Document Date | 19750811 (August 11, 1975) |
| Document Type | Memorandum |
| Bates Number |
500344297/4298
|
| Bates Defendant | 500344297/4298 |
| Bates Plaintiff | RJR482082/2083 |
| Keywords | Corporate Marketing Strategies , Advertising Campaigns , Targeting , Young Adults , Men , Point of Sale |
| Collection | Mangini |
| Pages | 2 |
| Persons Mentioned | Willer, T. E. |
| Corporation | R.J. Reynolds Tobacco Company |
| Description | Memo addressed to All Division Managers informing them of a change in headline on the current advertising campaign from Meet the Turk to One of A Kind. The new headline tested well with young adult males. |
| Litigation Usage | Mangini v. R.J. Reynolds Tobacco Company, Civil Case No. 939359 , |
| Date Added UCSF | 20020709 (July 9, 2002) |
| Date Added Industry | 19990201 (February 1, 1999) |
| TID | hmx62d00 |
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