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Keywords
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Marketing , Brand Preferences , Market Share , Youth , Young Adults , Statistical Data , Consumer Surveys , Research
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Persons Mentioned
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Ogburn, T. L. Jr. , Sherrill, J. H. Jr. , Tredennick, D. W. , Harlow, G. E. , Saylor, J. H. Jr. , Swaine, B. G. , Palmer, J. G. , Monahan, Ellen
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Description
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Memo including annual update on trends in share of smokers by age from April NFO (National Family Opinion) panels. Mentions 14-17, 18-24, and 25-34 year old groupings. Tables include: Trends in Winston's Share of Smokers by Age Group Compared with Marlboro, Trends in Salem's Share of Smokers by Age Group Compared with Kool, Trends in Top Ten Brands with Share of Smoker by Age Group, and Trends in Company Shares of Smokers by Age Group. Brands mentioned: Winston, Marlboro, Salem, Kool, Pall Mall, Camel, Kent, Benson & Hedges.
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