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| Title | Younger Adult Presentation |
|---|---|
| Organization Author | Marketing Development Department, R.J. Reynolds Tobacco Company |
| Person Authors | Nordine, Richard C. |
| Document Date | 19841015 (October 15, 1984) |
| Document Type | Memorandum |
| Bates Number |
502414059/4059
|
| Bates Defendant | 502414059/4059 |
| Bates Plaintiff | RJM054806/4806 |
| Keywords | Young Adults , Targeting , Brand Preferences , Industry Sponsored Research , Marketing , Advertising , Marketing , Corporate Marketing Strategies |
| Collection | Mangini |
| Pages | 1 |
| Corporation | R.J. Reynolds Tobacco Company |
| Description | Memorandum refers to a younger adult smoker study presented to Distribution. Appropriate response must be developed to the challenges presented by the report. |
| Litigation Usage | Mangini v. R.J. Reynolds Tobacco Company, Civil Case No. 939359 , |
| Date Added UCSF | 20020709 (July 9, 2002) |
| Date Added Industry | 19981106 (November 6, 1998) |
| TID | jyx52d00 |
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