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| Title | Camel Special Events Marketing Task Force |
|---|---|
| Person Authors | Bolger, M.R. |
| Document Date | 19890918 (September 18, 1989) |
| Document Type | Memorandum |
| Bates Number |
507409538/9538
|
| Bates Defendant | 507409538/9538 |
| Bates Plaintiff | 0 |
| Keywords | Event Sponsorship , Cultural Events , Sports Marketing , Marketing , Corporate Marketing Strategies , Promotions |
| Collection | Mangini |
| Pages | 1 |
| Persons Mentioned | Macfarlane, H. B. , Strauss, G. G. |
| Corporation | R.J. Reynolds Tobacco Company |
| Notes | PDID numbers are missing. |
| Description | Memo focuses on Camel plans to deliver a fully integrated marketing plan for 1990. Task forces are being created involving various members of the brand business unit. Importance of involvement in special events promotions is stressed, as well as promotion of synergy between Camel General Market and Special Events, enhancement of Current Special events Marketing and Efforts and expansion of Camel's special Events activities. |
| Litigation Usage | Mangini v. R.J. Reynolds Tobacco Company, Civil Case No. 939359 , |
| Date Added UCSF | 20020709 (July 9, 2002) |
| Date Added Industry | 19990111 (January 11, 1999) |
| TID | kfz62d00 |
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