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| Title | Younger Adult Smokers: Strategies and Opportunities |
|---|---|
| Document Date | 00000000 |
| Document Type | Report |
| Bates Number |
503049069/9075
|
| Bates Defendant | 503049069/9075 |
| Bates Plaintiff | RJM055124/5130 |
| Keywords | Corporate Marketing Strategies , Market Share , Targeting , Young Adults , Women , Latinos , African Americans |
| Collection | Mangini |
| Pages | 7 |
| Corporation | R.J. Reynolds Tobacco Company |
| Other Corporations | Philip Morris CompaniesLorillard Inc.National Family Opinion, Inc. |
| Notes | Stamping obscures some information. |
| Description | The Management Summary of the report explains the importance of Young Adult Smokers to RJR, as the critical factor in the growth and decline of brands and companies. Successful Young Adult Brands of the past are described followed by Implications/Recommendations for RJR. The rest of the report includes and Introduction which justifies researching attitudes of 18 year olds, the purpose of the report, and a summary including more information on Successful First Brand' Strategies of the Past. Women, Hispanics and Blacks are important subgroups in the Young Adult market. Brands Mentioned: Marlboro, Newport, Pall Mall, Winston, Kool, Lucky Strike, Chesterfield. |
| Litigation Usage | Mangini v. R.J. Reynolds Tobacco Company, Civil Case No. 939359 , Stamped Produced by RJRTC in Cordova |
| Date Added UCSF | 20020709 (July 9, 2002) |
| Date Added Industry | 19981110 (November 10, 1998) |
| TID | krx52d00 |
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