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| Title | AGENDA MARKET CONDITIONS LEADING UP TO MARLBORO'S PRICE REDUCTION. STRATEGIES / ACTION PLANS. CURRENT MARKET TRENDS |
|---|---|
| Organization Author | PMI, PHILIP MORRIS INTERNATIONAL |
| Person Authors | FALVO,J |
| Document Date | 19910100 |
| Document Type | SPCH, SPEECH, PRESENTATION ; CHAR, CHART, GRAPH, TABLE, MAPS; MRRT, MARKET RESEARCH REPORT |
| Bates Number |
2500134190/4272
|
| Master Bates | 2500134069/4508 |
| Collection | Philip Morris |
| Pages | 83 |
| Organizations Mentioned | AMER, AMERICAN TOBACCO; BW, BROWN & WILLIAMSON; IRI HOUSEHOLD PANEL; IRI PANEL; LOR, LORILLARD; MARKET DECISIONS 1050 PANEL; PMUSA, PHILIP MORRIS USA; RJR, R.J.REYNOLDS |
| Persons Mentioned | FALVO,J; GREENE; LEVY,C; MOORE; NIELSEN |
| Brands | BASIC; BLACK & WHITE; CAMEL; MARLBORO; PRIVATE LABEL; WINSTON |
| File Number | 2500134068/2500134509/940000 STRATEGIC WORKSHOP (940717 - 940720, KARUIZAWA PRINCE HOTEL); |
| Litigation Usage | STMN/PRODUCED |
| Minnesota Request Number | STMN/R1-095; STMN/R1-096; STMN/R1-097 |
| Area | MARKETING RYEBROOK/CENTRAL FILES |
| Site | G48 |
| Date Added UCSF | 20020201 (February 1, 2002) |
| Date Added Industry | 19980605 (June 5, 1998) |
| TID | mcm19e00 |
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