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| Title | VALIDITY OF THE PRODUCT LIFE CYCLE |
|---|---|
| Organization Author | JOURNAL OF BUSINESS; UNIV OF CHICAGO; UNIV OF PITTSBURGH |
| Person Authors | COOK,VJ; POLLI,R |
| Document Date | 19691000/P |
| Document Type | PUBL, PUBLICATION, OTHER ; FOOT, FOOTNOTES |
| Bates Number |
2060480382/0397
|
| Master Bates | 2060479952/0442 |
| Collection | Philip Morris |
| Pages | 16 |
| Organizations Mentioned | AC NIELSEN; DUNS REVIEW OF MODERN INDUSTRY; FREDERICK A PRAEGER; HARVARD; HARVARD BUSINESS REVIEW; MANAGEMENT REVIEW; MARKETING SCIENCE INST; NY UNIV; PRINTERS INK; PURDUE UNIV; UNIV MICROFILMS; UNIV OF PA |
| Persons Mentioned | ALLYN; BACON; BEVILLE,HM; BUZZELL,RD; CLIFFORD,DK JR; COOK,VJ; COX,WE; DEAN,J; FORRESTER,JW; HINKLE,J; HOLT; KOTLER,P; LEVITT,T; MARPLE,GA; MAXWELL JR; NICHOLS; NIELSON; NOURSE,RE; PARRON,A; POLLI,R; RINEHART; ROBERTSON,TS; ROGERS,E; ROTHMAN,LI; SCHUTTE,TF; SCOTT,A; STOBAUGH,RB JR; WINSTON; WISSMAN,HB; WOTTEN |
| Brands | PHILIP MORRIS |
| Litigation Usage | BCNJ/PRODUCED |
| Area | LEGAL DEPT |
| Site | N28 |
| Date Added UCSF | 20020709 (July 9, 2002) |
| Date Added Industry | 20000516 (May 16, 2000) |
| TID | mld42d00 |
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