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| Title | LINE EXTENSION - AS A CREATIVE MARKETING TOOL. |
|---|---|
| Document Date | 19900000/E |
| Document Type | SPCH, SPEECH, PRESENTATION ; MRRT, MARKET RESEARCH REPORT |
| Bates Number |
2500114569/4602
|
| Collection | Philip Morris |
| Pages | 34 |
| Organizations Mentioned | BENSON + HEDGES CANADA; CANON; COCA COLA; COLOMBIA; IBM; JAPANESE MONOPOLY; LEO, LEO BURNETT AGENCY; LEVIS; PM-EEMA, PM-EEMA; PMI, PHILIP MORRIS INTERNATIONAL |
| Persons Mentioned | G,C; LEONARDO; LINDSAY,J; M,RW <MURRAY,RW>; XX DARRYL; XX JOE; XX MONALISA |
| Organizations Noted | LAUDA |
| Characteristics | DRFT, DRAFT |
| Brands | BENSON & HEDGES; CABIN; CAMEL; CAVANDERS; DORAL; GAULOISES; LARK; LIDER; MARLBORO; MERIT; MILD SEVEN; MURATTI; PALL MALL; PHILIP MORRIS; PJ; PLAYERS; SELECT; STERLING; VIRGINIA SLIMS |
| File Number | 2500114472/2500114671/MISSING; |
| Litigation Usage | STMN/PRODUCED |
| Minnesota Request Number | STMN/R2-039 |
| Area | GREHER,LESLIE/OFFICE |
| Site | G32 |
| Date Added UCSF | 20020201 (February 1, 2002) |
| Date Added Industry | 19980605 (June 5, 1998) |
| Physical Attachments | 2500114569/2500114602 |
| TID | nhd42e00 |
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