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| Title | PHILIP MORRIS IMAGE PIECE "PHILIP MORRIS & THE WORLDS BEST BRANDS 950000 |
|---|---|
| Document Date | 19960605 (June 5, 1996) |
| Document Type | Video |
| Bates Number |
2070944000
|
| Genre | Corporate Communication |
| Keywords | promotions ; advertising ; tobacco industry employee ; marketing ; cigarette brands ; promotional merchandise ; promotional campaign ; marketing research ; sports sponsorship ; event sponsorship; Food and Drug Administration; Hispanic American; regulation; tobacco farming; youth access |
| Collection | Multimedia |
| Running Time | 00:28:02 |
| Access | Minnesota Depository | UCSF |
| Access Now At | Internet Archive |
| Originating Collection | Philip Morris |
| Organizations Mentioned | FDA, FOOD AND DRUG ADMINISTRATION; NCLR; PHILIP MORRIS; PHILIP MORRIS CO INC |
| Characteristics | ILLE, ILLEGIBLE; MARG, MARGINALIA; VARI, ARCHIVE LOCATION VARIAN |
| Description | Tape contains three segments: Video made to recruit recent MBA graduates to work at Philip Morris, particularly in the marketing department (duplicate of 2040416901). Highlights of the 17th Conference of the National Council of La Raza produced by Philip Morris. Segment on farmers expressing concerns about the FDA plan to regulate tobacco. |
| Litigation Usage | FEDA/PRODUCED |
| Area | WALSH,MIKE/CARLSTADT |
| Site | N633 |
| Date Added UCSF | 20060616 (June 16, 2006) |
| Date Added Industry | 20030605 (June 5, 2003) |
| TID | nqp47c00 |
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