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| Title | Anheuser-Busch Chelsea |
|---|---|
| Person Authors | Leary, E. C. |
| Document Date | 19880317 (March 17, 1988) |
| Document Type | Memorandum |
| Bates Number |
506767808/7080
|
| Bates Defendant | 506767808/7080 |
| Bates Plaintiff | RJR398038/8038 |
| Keywords | Corporate Marketing Strategies , Product Development , Brand Names |
| Collection | Mangini |
| Pages | 1 |
| Persons Mentioned | Winebrenner, J. T. , Etzel, Emily , Califano, Joseph |
| Corporation | R.J. Reynolds Tobacco Company |
| Other Corporations | Anheuser-BuschDepartment of Health Education and WelfareSeventh-Day Adventists |
| Description | Memo describing failure of Anheuser-Busch's Chelsea, a low alcohol soft drink that they were forced to remove from market do to complaints by health and religious groups. Chelsea would be good name for cigarette but should not be test marketed in same areas. |
| Litigation Usage | Mangini v. R.J. Reynolds Tobacco Company, Civil Case No. 939359 , |
| Date Added UCSF | 20020709 (July 9, 2002) |
| Date Added Industry | 19990129 (January 29, 1999) |
| TID | nvx62d00 |
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