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Trial testimony of WILLIAM ANTHONY FARONE, Ph.D., ...

Title Trial testimony of WILLIAM ANTHONY FARONE, Ph.D., February 20, 2002 [a.m., Vol. I], SCHWARZ v. PHILIP MORRIS INC.
Document Date 20020220 (February 20, 2002)
Document Type Trial Testimony
Bates Number Previous Bates FARONEW022002AMVOL1 Next Bates
Collection DATTA
Topic Design and Manufacture; safer cigarette; tobacco industry internal policy
Pages 66
Organizations Mentioned National Cancer Institute NCI; Surgeon General of the United States Public Health Service; United States Public Health Service
Persons Mentioned Gannon, Walter; Hoffmann, Dietrich, Ph.D.; Osdene, Thomas Stafford, Ph.D.; Resnik, Frank E.; Seligman, Robert B.; Wakeham, Helmut R. R., Ph.D.; Whidby, Jerry Frank., Ph.D.; Wynder, M.D., Ernst
Brands Cambridge; Carlton; Merit
Description The testimony of the plaintiff's fact witness, the Director of Applied Research at Philip Morris, continued. He described his tenure at Philip Morris and his responsibilities, which included helping the company diversify into other businesses and make cigarettes safer. His understanding was that Philip Morris knew that cigarettes were dangerous and wanted to reduce the risk of cigarettes causing disease. He indicated that he became disturbed when he heard that management was espousing a philosophy known as "Paralysis by Analysis," which meant that studies could be used to delay taking action for years or even decades. He contended that it shouldn't be necessary for the government to mandate that you shouldnt sell a product that kills people. The witness maintained that the responsible course for Philip Morris would have been to work to get the level of tar down to a tenth of a milligram or less. He suggested that if that had been done, we might not have a smoking and health problem today.
Case Name Schwarz v. Philip Morris Inc.
Date Added UCSF 20040915 (September 15, 2004)
Witness Farone, William Anthony, Ph.D. (affiliation: Philip Morris Inc. (former); expertise: Cigarette design, and constituents of tobacco and tobacco smoke.; fact_type: Tobacco Company Scientist; job_title: Director, Applied Research; side: Plaintiff; witness_type: Fact)
TID olg35a00

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