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HOW ADVERTISING WORKS: COMPETITION IN A MATURE MAR...

Title HOW ADVERTISING WORKS: COMPETITION IN A MATURE MARKET
Document Date 19940200/E
Document Type REPT, REPORT, OTHER
Bates Number Previous Bates 2046926889/6890 Next Bates
Master Bates 2046926829/6924
Collection Philip Morris
Pages 2
Organizations Mentioned COUNCIL OF ECONOMIC ADVISORS
File Number 2046926828/2046926925/BRIEFING BOOK - RESPONSE TO SURGEON GENERAL'S REPORT ON SMOKING RELEASED ON 000223 - TI, RJR TALKING POINT.
Litigation Usage STMN/PRODUCED
Minnesota Request Number STMN/R1-025; STMN/R1-072; STMN/R1-092; STMN/R1-093
Area NICOLI,DAVID/OFFICE
Site W6
Date Added UCSF 20020201 (February 1, 2002)
Date Added Industry 19980605 (June 5, 1998)
TID pen65e00

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