Legacy Tobacco Documents Library: Orientation for Tobacco International (pey62d00)

Title	Orientation for Tobacco International
Document Date	19780416 (April 16, 1978)
Document Type	Presentation Materials
Bates Number	506191971/2526
Bates Defendant	506191971/2526
Bates Plaintiff	RJR458095/4661
Keywords	International Level , Conferences , Marketing , Corporate Marketing Strategies , Tobacco Industry Employees , Planning , Goals , Advertising , Promotions
Collection	Mangini
Pages	25
Corporation	R.J. Reynolds Tobacco Company
Description	Presentation Materials for the Tobacco International meeting. Presentation provides a list of the 11 participants, providing name, title and country represented of each participant. Schedule for marketing orientation in included. Sessions devoted to Advertising and Brand Mangement, New Products, Sales, Merchandising and Promotions are included. Special section on the Promotions Department, including improvements during 1978, key improvements in implementation and evaluation, competitive activity, 1978 learning and development plans, sampling, couponing, pack promotions, point of sale advertising, increased support: new brands /growth brands, mature brand support, value of display, integrated promotion, cost efficiency. Appendix I presents Promotion Department Plan.
Litigation Usage	Mangini v. R.J. Reynolds Tobacco Company, Civil Case No. 939359 ,
Date Added UCSF	20020709 (July 9, 2002)
Date Added Industry	19990122 (January 22, 1999)
TID	pey62d00

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