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HONGKONG YAMS STUDY 930000 A QUALITATIVE INVESTIGA...

Title HONGKONG YAMS STUDY 930000 A QUALITATIVE INVESTIGATION OF YOUNG ADULT MALE SMOKER VALUES, LIFESTYLES AND BRAND IMAGES
Organization Author HARVARD BUSINESS REVIEW; RESEARCH INTL ASIA; RESEARCH INTL UK
Person Authors HAMEL; PRAHALAD
Document Date 19931200
Document Type REPT, REPORT, OTHER ; BIBL, BIBLIOGRAPHY; CHAR, CHART, GRAPH, TABLE, MAPS
Bates Number Previous Bates 2504019838/9879 Next Bates
Master Bates 2504019838/9960
Collection Philip Morris
Pages 42
Organization Recipients PMAI, PHILIP MORRIS ASIA INC.; PMI, PHILIP MORRIS INTERNATIONAL
Organizations Mentioned ACADEMIC PRESS; HONG KONG CHINESE UNIV; LEGISLATIVE COUNCIL; MONTE CARLO CONFERENCE; MTV; PMAI, PHILIP MORRIS ASIA INC.; PME, PHILIP MORRIS, EUROPE; PMI, PHILIP MORRIS INTERNATIONAL; YOUNG ADULT MALE SMOKERS GROUP
Persons Mentioned BOND,M; HOFSTEDE,G; KAHN; KUAN; KUOSHU,Y; LAU; LEE,KY; LI,K; LINGOES,G; MASLOW; MING,T; PEARSON; REDDING; SCHWARTZ,S; WONG; YINYANG; ZANNA,M; ZHIGANG
Brands KENT; MARLBORO; SALEM;MILD SEVEN; PHILIP MORRIS
Litigation Usage STMN/PRODUCED
Minnesota Request Number STMN/R1-093
Area TANG,ODY/OFFICE
Site A18
Date Added UCSF 20020201 (February 1, 2002)
Date Added Industry 19980605 (June 5, 1998)
Physical Attachments 2504019838/2504020010
TID ppa42e00

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