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| Title | Special Events |
|---|---|
| Document Date | 00000000 |
| Document Type | Report |
| Bates Number |
501380634/0637
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| Bates Defendant | 501380634/0637 |
| Bates Plaintiff | RJR464938/4941 |
| Keywords | Corporate Marketing Strategies , Sports Marketing , Event Sponsorship , Demographics , Consumer Surveys |
| Collection | Mangini |
| Pages | 4 |
| Corporation | R.J. Reynolds Tobacco Company |
| Other Corporations | National Association for Stock Car Auto RacingInternational Supermodified AssociationAmerican Motorcyle Association |
| Description | Information on attendence figures (Smokers, Males) and awareness of sponsor and like at RJR sponsored Car and Motorcylce Races and Rodeos such as the Winston NASCAR (National Association for Stock Car Auto Racing) and Rodeo, Winston Drag Racing, Camel Filter ISMA, (International Supermodified Association) and Camel AMA (American Motorcyle Association). |
| Litigation Usage | Mangini v. R.J. Reynolds Tobacco Company, Civil Case No. 939359 , |
| Date Added UCSF | 20020709 (July 9, 2002) |
| Date Added Industry | 19981204 (December 4, 1998) |
| TID | qeb72d00 |
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