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| Title | Marketing Research Report: Analysis Volume: Cigarette Print Ad Portfolio Study for Federal Trade Commission |
|---|---|
| Organization Author | Burke Marketing Research, Inc. |
| Document Date | 19801200 |
| Document Type | Report |
| Bates Number |
503575982/6136
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| Bates Defendant | 503575982/6136 |
| Bates Plaintiff | RJR303318/3388 |
| Keywords | Government Agencies , Consumer Surveys , Research Studies , Warning Labels , Health Effects , Warnings in Advertisements |
| Collection | Mangini |
| Pages | 71 |
| Corporation | R.J. Reynolds Tobacco Company |
| Other Corporations | Federal Trade Commission (FTC) |
| Description | Report from outside agency for the Federal Trade Commission (FTC) to assist them in formulating new health warnings for cigarette advertisements. Report includes: Executive Summary, Introduction (Background, Purpose, Research Design and Methods (Portfolio Conditions, Sample, Interviewing, Data Measures, Questionnaire Sequence), Guide to Interpreting the Report), Analysis -- Noticeability of the Warnings (Unaided Recall of the Warnings, Total Recall of the Warnings, Unaided First Recall of the Warnings), Specific Content of First Recall (Mentions Cancer (But Not Lung Cancer), Mentions Lung Cancer, Mentions Heart Attack, Mentions Surgeon General Message), Recall of the Cigarette Ad, Perceived Purpose of the Study, Technical Notes, and Appendix (Questionnaire, Field Instructions, and Sample Portfolio Booklet). Also one page sheet on Burke Marketing Research, Inc. |
| Litigation Usage | Mangini v. R.J. Reynolds Tobacco Company, Civil Case No. 939359 , |
| Date Added UCSF | 20020709 (July 9, 2002) |
| Date Added Industry | 19990205 (February 5, 1999) |
| TID | qjx62d00 |
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