 |
 |
 |
|
|
 |
 |
 |
|
 |
|
 |
|
 |
|
 |
| Title | Zap Research Program |
|---|---|
| Person Authors | Harlow, G. H. |
| Document Date | 19730508 (May 8, 1973) |
| Document Type | Memorandum |
| Bates Number |
500769802/9804
|
| Bates Defendant | 500769802/9804 |
| Bates Plaintiff | RJR247476/7478 |
| Keywords | Corporate Marketing Strategies , Research , Market Share , Youth , Advertising , Product Development , Packaging |
| Collection | Mangini |
| Pages | 3 |
| Persons Mentioned | McAllister, M. G. , Blevins, R. A. Jr. , Haller, T. P. , Sherrill, J. H. Jr. , Hind, J. F. , Fitzgerald, C. W. |
| Corporation | R.J. Reynolds Tobacco Company |
| Other Corporations | American Tobacco CompanyBrown & Williamson Tobacco CorporationLiggett & Myers Inc.Lorillard Inc.Philip Morris Companies |
| Notes | Stamping obscures some information. |
| Description | Memo presenting the timing and costs for ZAP research through 1973. Charts include: Zap Research Program (Purpose, Nature of Research, Timing, and Approximate Cost), and Company Share of Smokers by Age (14+, 1966-1972). Brands mentioned: Marlboro, Winston. |
| Litigation Usage | Mangini v. R.J. Reynolds Tobacco Company, Civil Case No. 939359 , |
| Date Added UCSF | 20020709 (July 9, 2002) |
| Date Added Industry | 19990120 (January 20, 1999) |
| TID | qmy62d00 |
| Add to Bookbag | |
|
View as PDF document |
|
View as TIFF image |
|
View page-by-page |
|
http://legacy.library.ucsf.edu/tid/qmy62d00 |
|
|
Contact Us |
Copyright and Fair Use |
Privacy |
Site Map |
Sponsors |
UCSF Tobacco Archives
|
|
|
