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WHILE AT FIRST WE WERE ENCHANTED WITH YOUR POPULAR...

Title WHILE AT FIRST WE WERE ENCHANTED WITH YOUR POPULAR NEW ADVERTISING CAMPAIGN FEATURING HEAD-SHOTS OF A ""COOL CAMEL, "" IN THE COURSE OF AN IN-DEPTH ANALYSIS BY OUR MEDIA RESEARCHERS THE SUBLIMINAL MESSAGE INHERENT IN YOUR ADS WAS CRACKED.
Organization Author MORALITY IN MARKETING;MANALE P;MA JAMAICA PLAIN
Person Authors MORALITY IN MARKETING;MANALE P;MA JAMAICA PLAIN
Document Date 19900707 (July 7, 1990)
Document Type letter, consumer
Bates Number Previous Bates 507723427-507723429 Next Bates
Master Bates 3414 -3431
Collection RJ Reynolds
Pages 3
Organization Recipients RJR;JOHNSTON JW
Person Recipients RJR;JOHNSTON JW
Organizations Copied SCSM
Person Copied SCSM
Organizations Mentioned I BJA;MILLER B;I JGS;B&D
Persons Mentioned I BJA;MILLER B;I JGS;B&D
Brands CAMEL
Description Marginalia; Y
Litigation Usage MINNESOTA 1RFP107; MINNESOTA 1RFP4; SCOTT 1RFP1-9; SCOTT 1RFP16-17; SCOTT 1RFP21; SCOTT 1RFP26; SCOTT 1RFP27; SCOTT 1RFP29; SCOTT 1RFP30; SCOTT 1RFP35; US COMPREHENSIVE REQUEST 102; US COMPREHENSIVE REQUEST 140; US COMPREHENSIVE REQUEST 271; US COMPREHENSIVE REQUEST 313; US COMPREHENSIVE REQUEST 359; USDC SUBPOENA RFP1 19961112; WALLACE 1RFP1
Minnesota Request Number 1RFP4; MINNESOTA 1RFP107; MINNESOTA 1RFP4
Request Number 1RFP107;1RFP93
Date Produced 19970217 (February 17, 1997)
Date Shipped 19970217 (February 17, 1997)
Area EXTERNAL RELATIONS;PUBLIC RELATIONS;COCKERHAM JF;SUPERVISOR
Box RJR3657
Case Name MINNESOTA 1RFP4;USDC SUBPOENA RFP1 19961112;SCOTT 1RFP26;SCOTT 1RFP27;SCOTT 1RFP30;SCOTT 1RFP29;SCOTT 1RFP35;SCOTT 1RFP1-9;SCOTT 1RFP16-17;SCOTT 1RFP21;WALLACE 1RFP1;US COMPREHENSIVE REQUEST 313;US COMPREHENSIVE REQUEST 140;US COMPREHENSIVE REQUEST 359;US COMPREHENSIVE REQUEST 102;US COMPREHENSIVE REQUEST 271;MINNESOTA 1RFP4
Date Added UCSF 20020201 (February 1, 2002)
Date Added Industry 19980227 (February 27, 1998)
Date Modified 20120417 (April 17, 2012)
TID riw14d00

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