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| Title | WHILE AT FIRST WE WERE ENCHANTED WITH YOUR POPULAR NEW ADVERTISING CAMPAIGN FEATURING HEAD-SHOTS OF A ""COOL CAMEL, "" IN THE COURSE OF AN IN-DEPTH ANALYSIS BY OUR MEDIA RESEARCHERS THE SUBLIMINAL MESSAGE INHERENT IN YOUR ADS WAS CRACKED. |
|---|---|
| Author | MORALITY IN MARKETING;MANALE P;MA JAMAICA PLAIN |
| Document Date | 19900707 (July 7, 1990) |
| Document Type | CONSUMER LETTER |
| Bates Number |
507723427/3429
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| Collection | RJ Reynolds |
| Pages | 3 |
| Recipients | RJR;JOHNSTON JW |
| Copied0 | SCSM |
| Mentioned | I BJA;MILLER B;I JGS;B&D |
| Characteristics | Marginalia |
| Brands | CAMEL |
| Minnesota Request Number | MINNESOTA 1RFP4;1RFP4 |
| Request Number | 1RFP107;1RFP93 |
| Date Shipped | 19970217 (February 17, 1997) |
| Area | EXTERNAL RELATIONS;PUBLIC RELATIONS;COCKERHAM JF;SUPERVISOR |
| Box | RJR3657 |
| Date Added UCSF | 20020201 (February 1, 2002) |
| Date Added Industry | 19980227 (February 27, 1998) |
| TID | riw14d00 |
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