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| Title | MARKETING STRATEGY IN A 'TV BAN' ENVIRONMENT |
|---|---|
| Document Date | 19940700/E |
| Document Type | SPCH, SPEECH, PRESENTATION ; MRRT, MARKET RESEARCH REPORT |
| Bates Number |
2500134273/4339
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| Master Bates | 2500134069/4508 |
| Collection | Philip Morris |
| Pages | 67 |
| Organizations Mentioned | BPC; JT; JV, JOINT VENTURE ON IGNITION PROPENSITY; MITSUI; MOF; NI; NITC; PMI, PHILIP MORRIS INTERNATIONAL; PMKK, PHILIP MORRIS KABUSHIKI KAISHA |
| Persons Mentioned | HIRAHARA,Y; ROURKE,M; SCULLY,J; SHIBUYA,H; YAMAZAKI,T |
| Brands | CASTER; CHESTERFIELD; FIGHTER; LARK; MARLBORO; MERIT; MILD SEVEN; NEXT; PARLIAMENT; PHILIP MORRIS; VIRGINIA SLIMS |
| File Number | 2500134068/2500134509/940000 STRATEGIC WORKSHOP (940717 - 940720, KARUIZAWA PRINCE HOTEL); |
| Litigation Usage | STMN/PRODUCED |
| Minnesota Request Number | STMN/R1-095; STMN/R1-096; STMN/R1-097 |
| Area | MARKETING RYEBROOK/CENTRAL FILES |
| Site | G48 |
| Date Added UCSF | 20020201 (February 1, 2002) |
| Date Added Industry | 19980605 (June 5, 1998) |
| TID | ryc42e00 |
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