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| Title | Health Warning Statement Concept Evaluation: Prepared for the Federal Trade Commission |
|---|---|
| Organization Author | Walker Research, Inc. |
| Document Date | 00000000 |
| Document Type | Report |
| Bates Number |
503576137/6183
|
| Bates Defendant | 503576137/6183 |
| Bates Plaintiff | RJR303389/3435 |
| Keywords | Government Agencies , Consumer Surveys , Research Studies , Health Effects , Warning Labels , Warnings in Advertisements |
| Collection | Mangini |
| Pages | 47 |
| Corporation | R.J. Reynolds Tobacco Company |
| Notes | Prior written approval of Walker Research, Inc. is required to use its firm name in conjunction with the public release of this information or to substantiate advertising claims based upon this information. |
| Description | Report prepared by outside Marketing firm for the Federal Trade Commission (FTC). Report discusses results of testing of 12 alternative cigarette health warning statements. Report includes: Background/Purpose, Methodology, Detailed Findings (Concept #1 -- Teens and Lung Damage, Concept #2 -- Smoking and Hear/Lung Disease, Concept #3 -- Smoking and Heart Attack, Concept #4 -- Smoking and Development of Chronic Bronchitis, Concept #5 -- Emphysema and Chronic Bronchitis, Concept #6 -- Smoking and Lung Cancer, Concept #7 -- Hazards of Occasional Smoking, Concept #8 -- Carbon Monoxide Gas, Concept #10 -- The Pill and Heart Attack, Concept #11 -- Smoking's Effect on Pregnant Women and Baby's Health, Concept #12 -- Smoking and Death, and Appendix (Information on Waker Research, Inc.). |
| Litigation Usage | Mangini v. R.J. Reynolds Tobacco Company, Civil Case No. 939359 , |
| Date Added UCSF | 20020709 (July 9, 2002) |
| Date Added Industry | 19990205 (February 5, 1999) |
| TID | tjx62d00 |
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