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| Title | Kool Core vs. Balance of Segment Core |
|---|---|
| Document Date | 00000000 |
| Document Type | Report |
| Bates Number |
503584129/4144
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| Bates Defendant | 503584129/4144 |
| Bates Plaintiff | RJR304429/4444 |
| Keywords | Brand Preferences , Focus Groups , Marketing , Research , African Americans , Beliefs , Attitudes |
| Collection | Mangini |
| Pages | 16 |
| Corporation | R.J. Reynolds Tobacco Company |
| Description | Report defines distinguishing factors among Kool smokers as opposed to the rest of the segment. Kool's core is more blue collar and African American, is less well educated and is younger. The Kool core tend to prefer solitude, look for the best, regardless of price, claims to be in favor of masculinity and femininity. They also prefer a genuine tobacco taste, tend to be men connected to their masculine identity and are more stylish and sophisticated. In general Kool smokers are less concerned with Tar and mildness. Detailed analysis of Kool Core Perceptions is included. |
| Litigation Usage | Mangini v. R.J. Reynolds Tobacco Company, Civil Case No. 939359 , |
| Date Added UCSF | 20020709 (July 9, 2002) |
| Date Added Industry | 19981217 (December 17, 1998) |
| TID | tna72d00 |
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