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| Title | MERIT NEW STRATEGY RECOMMENDATION |
|---|---|
| Document Date | 19930521 (May 21, 1993) |
| Document Type | SPCH, SPEECH, PRESENTATION ; BRPL, BRAND PLAN; BRRE, BRAND REVIEW; CHAR, CHART, GRAPH, TABLE, MAPS |
| Bates Number |
2504057550/7599
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| Collection | Philip Morris |
| Pages | 50 |
| Organizations Mentioned | GCT; LEO, LEO BURNETT AGENCY; PMI, PHILIP MORRIS INTERNATIONAL; PMKK, PHILIP MORRIS KABUSHIKI KAISHA; TARGET GROUP |
| Brands | MERIT;CABIN; CARLTON; CASTER; FRONTIER; J STANTON; KENT; LARK; MARLBORO; MILD SEVEN; NEXT; PHILIP MORRIS; TENDER |
| File Number | 2504057549/2504057600/MERIT: NEW 'MERIT MOMENT' AD RESEARCH; |
| Litigation Usage | STMN/PRODUCED |
| Minnesota Request Number | STMN/R1-072; STMN/R1-112 |
| Area | TAKARABE,MASAHIKO/OFFICE |
| Site | A62 |
| Date Added UCSF | 20020201 (February 1, 2002) |
| Date Added Industry | 19980605 (June 5, 1998) |
| Physical Attachments | 2504057550/2504057599 |
| TID | tzt19e00 |
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