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| Title | [Extension of the Meet the Turk Campaign] |
|---|---|
| Person Authors | Hind, Jim H. |
| Document Date | 19750123 (January 23, 1975) |
| Document Type | Memorandum |
| Bates Number |
505775557/5557
|
| Bates Defendant | 505775557/5557 |
| Bates Plaintiff | RJM063440/3440 |
| Keywords | Corporate Marketing Strategies , Advertising Campaigns , Targeting , Youth , Young Adults |
| Collection | Mangini |
| Pages | 1 |
| Persons Mentioned | Tucker, C. A. |
| Corporation | R.J. Reynolds Tobacco Company |
| Notes | Stamping obscures some information. |
| Description | Recommendation that the Meet the Turk campaign be extended nationally. Brand needs to extend it's share of the 14-24 age group and campaign appeals to that age group. Brands mentioned: Camel, Marlboro, Vantage, Newport, Virginia Slims. |
| Litigation Usage | Mangini v. R.J. Reynolds Tobacco Company, Civil Case No. 939359 , Stamped Produced by RJRTC in Humphrey |
| Date Added UCSF | 20020709 (July 9, 2002) |
| Date Added Industry | 19990201 (February 1, 1999) |
| TID | unx62d00 |
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