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| Title | Recent Yankelovich Presentation |
|---|---|
| Person Authors | Tucker, C. A. |
| Document Date | 19741218 (December 18, 1974) |
| Document Type | Memorandum |
| Bates Number |
500341679/1680
|
| Bates Defendant | 500341679/1680 |
| Bates Plaintiff | RJM069210/9211 |
| Keywords | Corporate Marketing Strategies , Market Share , Statistical Reliability , Youth , Young Adults , Research |
| Collection | Mangini |
| Pages | 2 |
| Persons Mentioned | Christopher, F. H. Jr. |
| Corporation | R.J. Reynolds Tobacco Company |
| Other Corporations | National Family Opinion, Inc.Yankelovich Monitor |
| Notes | Stamping obscures some information. Text on chart faint in places. |
| Description | Memo expressing concern over data that shows heavy menthol use in the 16-24 age category, a sharp drop in the 24-35 age group, and then an increase again in the 35-49 age group. Includes chart showing figures for 1971 and 1973. Brands mentioned: Salem, Kool, Winston, Marlboro. |
| Litigation Usage | Mangini v. R.J. Reynolds Tobacco Company, Civil Case No. 939359 , Stamped Produced by RJRTC in Humphrey |
| Date Added UCSF | 20020709 (July 9, 2002) |
| Date Added Industry | 19990202 (February 2, 1999) |
| TID | wox62d00 |
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