Legacy Tobacco Documents Library: STRATEGIC RESEARCH REPORT. YOUNGER ADULT... (wxr68d00)

STRATEGIC RESEARCH REPORT. YOUNGER ADULT SMOKERS: ...

Title	STRATEGIC RESEARCH REPORT. YOUNGER ADULT SMOKERS: STRATEGIES AND OPPORTUNITIES.
Author	BURROWS DS
Document Date	19840229 (February 29, 1984)
Document Type	MARKETING RESEARCH
Bates Number	503004873/4967
Collection	RJ Reynolds
Topic	SMOKING AND CANCER; SMOKING BY-PRODUCTS; YOUNG ADULT SMOKING; ETHNIC MARKET; MILITARY MARKET; BLUE COLLAR MARKET; ELECTRONIC MEDIA; SWITCHING
Other Number	MDD82 21223;MDD82 21230
Pages	94
Recipients	LEES HJ;LONG GH;ORLOWSKY ML
Copied	MCKENNA GW;WINEBRENNER JT;SHOSTAK JR;BAROODY GT;PEARSON DF;CURRY AM;TOTTERDALE GJ;LLOYD RA;RUCKER TJ;NEHER WK;BETHEA GG;HARDEN RJ;WHALEY J;FACKELMAN E;GEMMA JL;HALL LW JR;MACKINNON SA;MONAHAN E;MOORE JR;NOVAK G
Mentioned	NATL FAMILY OPINION;MANAGEMENT SCIENCE ASSN;DIMAGGIO J;KENNEDY J;KING ML;PEOPLE;EBONY;NATL ENQUIRER;FET;JACKSON J ;MTV;NAT BUREAU OF ECONOMIC RESEARCH;LIST OF MAGAZINES;AMERICAN;B&W;FTC;LORILLARD;PHILIP MORRIS;RJR
Characteristics	N
Brands	MULTI BRANDS
Minnesota Request Number	MINNESOTA LETTER REQUEST 19960711;TEXAS COURT ORDER 19970811 ;MANGINI COURT ORDER 19960800;MOORE 1RFP2;1RFP92;1RFP93;1RFP107;1RFP112
Request Number	1RFP4
Date Shipped	19960830 (August 30, 1996)
Area	MARKETING;BRAND MANAGEMENT;TATUM RS;ASST BRAND MGR SALEM
Referenced Documents	MDD TRACKER. INCIDENCE/RATE REPORT; YEAR 1982 (820000). NFO, 1981 (810000)-1983 (830000) (FIRST HALF). 1983 (830000) SMOKING ATTITUDES STUDY. CENSUS BUREAU;HISPANIC OMNIBUS STUDY; ""PROJECTIONS OF HISPANIC POPULATION FOR THE U.S., 1990 (900000) & 20000 (000000)"" (CENTER FOR CONTINUING STUDY OF THE CALIFORNIA ECONOMY); ""HEALTH, U.S., 1981 (810000)"". CENTER FOR CONTINUING STUDY OF THE CALIFORNIA ECONOMY. NFO, 1980-83 (800000)- (830000) (1ST HALF) AVG. PER 6 MO. 1983 (830000) TRACKER. STATISTICAL ABSTRACTS, 1982-83 (820000)-(830000). INCIDENCE AND RATE REPORT, YEAR 1982 (820000), MDD TRACKER, AND CENSUS BUREAU POPULATION ESTIMATES. AVERAGE OF HEW DATA REPORTED IN ADULT USE OF TOBACCO, 1970 (700000) AND 1975 (750000). MDD INCIDENCE/RATE REPORT, YEAR 1982 (820000);MDD TRACKER, 1ST HALF, 1983 (830000). HEW, CHANGES IN CIGARETTE SMOKING HABITS, 1955-66 (550000)-(660000). 1983 (830000) SEGMENT DESCRIPTION STUDY. MDD 82-21223, 82-21230. MEDIA DEPARTMENT. FTC REPORT 1967 (670000). NFO AND MDD TRACKER.
Box	RJR1905
Date Added UCSF	20020201 (February 1, 2002)
Date Added Industry	19990107 (January 7, 1999)
TID	wxr68d00

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