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| Title | Monthly Status Report: Quantitative Methods Group |
|---|---|
| Document Date | 19770900 |
| Document Type | Report |
| Bates Number |
500768847/8860
|
| Bates Defendant | 500768847/8860 |
| Bates Plaintiff | RJM017831/7844 |
| Keywords | Corporate Marketing Strategies , Industry Sponsored Research , Statistical Data , Nicotine , Market Trends and Projections , Beliefs |
| Collection | Mangini |
| Pages | 14 |
| Persons Mentioned | Pearson, Dan , Starr, Martin , Conner, John , Sabavala, Dr. Darius , Land, Tom |
| Corporation | R.J. Reynolds Tobacco Company |
| Other Corporations | National Family Opinion, Inc.M/A/R/C Consumer Research IncorporatedHarcourt GroupYankelovich Monitor |
| Description | Listing of Project Description, Requested by, Assigned to, Target Date for Completion, and Status in a table format for: Product Research (includes Nicotine testing), Modeling, Modeling -- Completed Projects (Statistical Package, Winston), Forecast (Price increase effect, demographics), Forecast -- Completed (Hi-Fi (highly filtered), Monte Carlo Simulation), Consumer Research (Metro Brand, Advertising Elasticities), Consumer Research -- Completed Projects (Values Smokers vs. Non-Smokers, Display Racks), Sales Research (Smoking/Chewing Comparison, Spending, filter Change), Sales Research -- Completed (couponing, test market selection, ultra low tar), Advertising and Promotions (coupon misredemption, special events), Miscellaneous. Brands mentioned: Salem, Winston, Vantage, Camel. |
| Litigation Usage | Mangini v. R.J. Reynolds Tobacco Company, Civil Case No. 939359 , |
| Date Added UCSF | 20020709 (July 9, 2002) |
| Date Added Industry | 19981207 (December 7, 1998) |
| TID | xhb72d00 |
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