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| Title | Smokers Screening -- April 1975: Cigarette Switching Matrix 14-17: Book 11 |
|---|---|
| Organization Author | National Family Opinion, Inc. |
| Document Date | 19750000 |
| Document Type | Table/Chart |
| Bates Number |
501376125/6189
|
| Bates Defendant | 501376125/6189 |
| Bates Plaintiff | RJM066791/6855 |
| Keywords | Marketing , Consumer Surveys , Brand Preferences , Youth , Statistical Data |
| Collection | Mangini |
| Pages | 65 |
| Corporation | R.J. Reynolds Tobacco Company |
| Notes | Data charts text is small. |
| Description | Data tables on the Brand switching behaviors of 14-17 year olds from the April 1975 NFO (National Family Opinion) Smokers Screening Survey. Tables include: Brand Smoked in October 1974 by Brand Smoked in April 1975 -- Smokers 14-17 years -- Total Smokers, Brand Smoked in October 1974 by Brand Smoked in April 1975 -- Smokers 14-17 years -- Total Smokers - Male, and Brand Smoked in October 1974 by Brand Smoked in April 1975 -- Smokers 14-17 years -- Total Smokers - Female. Brands mentioned: Camel, Lucky Strike, Roll-Your-Own, Winston, More, Marlboro, Viceroy, Raleigh, L&M, Old Gold, Benson & Hedges, Pall Mall, Camel, Laredo, Tareyton, Kent, Lark, Virginia Slims, Lucky Strike, Chesterfield, PM Commander, Kool, Now, Eve, Vantage, Parliament, Salem, Doral, Belair, Newport, True, Silva Thins, Saratoga, Spring, Iceberg, Lemon Twist, Alpine, Multifilter. |
| Litigation Usage | Mangini v. R.J. Reynolds Tobacco Company, Civil Case No. 939359 , Stamped Produced by RJRTC in Humphrey |
| Date Added UCSF | 20020709 (July 9, 2002) |
| Date Added Industry | 19990201 (February 1, 1999) |
| TID | xmx62d00 |
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