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| Title | [Request to develop campaign to present the industry side of the smoking and health controversy through product advertising] |
|---|---|
| Person Authors | Burgard, J. ; Pittman, R. |
| Document Date | 19690821 (August 21, 1969) |
| Document Type | Memo |
| Bates Number |
2111.02
|
| Keywords | ADVERTISING, PR |
| Collection | UCSF B&W |
| Pages | 2 |
| Characteristics | Marginalia , Kool |
| File Number | 2111.02 |
| Notes | Unused |
| Description | PROPOSED CAMPAIGN FOR BRINGING THE INDUSTRY SIDE OF SMOKING & HEALTH CONTROVERSY TO THE GENERAL PUBLIC, POSSIBLY INCLUDING IN REGULAR ADVERTISING TO KEEP EXPENDITURE DOWN; ATTACHED IS A LIST OF OBJECTIVES AND KOOL AD (1700.03) |
| Date Added UCSF | 20020709 (July 9, 2002) |
| Series | Public Relations |
| TID | zpb72d00 |
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